I didn’t need to leave Google’s home page and I got all the vital information, which was pulled from blogs online. In the case of my question about oysters, I received all the information I needed from Google’s new generative AI response. And this change to Google’s most important product has the potential to devastate their already dwindling coffers. Why does any of this matter? Because Google Search is easily the biggest driver of traffic for the vast majority of online publishers, whether it’s major newspapers or small independent blogs. But, again, the reason Google’s advice is accurate brings us immediately to the negative: It’s just copying from websites and giving people no incentive to actually visit those websites. If you followed Google’s advice, you’d probably be just fine storing your oysters in the fridge, which is to say you won’t get sick. There are positive and negative things about this new Google Search experience. But any high school kid turning in this response would likely get flunked for plagiarism.Īn annotated answer from Google's new experimental search function. It appears Google’s AI mostly switched out synonyms like “store” instead of “keep,” as an example. ![]() The parts that aren’t underlined were very similar to what appeared on other websites, but weren’t word-for-word. I made a quick graphic to show Google’s answers that are lifted word-for-word from websites. The last few lines of Google’s response were just lifted directly from a blog called Oysters XO. The third line of Google’s answer about oysters explains, “You can also store them in a mesh bag or in an open container covered with a damp cloth.” That line appears to be borrowed from a website called Spruce Eats, which writes, “They should be packed in either a mesh bag or in an open container covered with a damp cloth.” Again, we see a couple of minor words swapped out, but otherwise the sentence is identical. But the million dollar question will be whether anyone actually clicks on those links to help those websites generate their own revenue, especially since those sites are the ones creating value for Google. In fact, there are actually five links if you click the little arrow. Those three visible websites on the right can be clicked to learn more. To be clear, it’s good that Google Search is being transparent about where it’s getting its information. ![]() To ensure maximum quality, put them under a wet cloth.” It appears Google added the word “yes” and swapped out the word “store” for “keep.” To ensure maximum quality, put them under a wet cloth.” Where did Google get this information? A blog called Get Shucked, which includes the line: “You can keep live oysters in the fridge. ![]() GoogleĪs you can see, the first line of Google’s answer reads: “Yes, you can store live oysters in the fridge. The top of a new AI-powered Google search that's currently being tested.
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